Nutrafol has announced the launch of Nutrafol Men 50+ Hair Growth Nutraceutical, a hair growth product formulated specifically for men aged 50+.
The company says the product marks a meaningful evolution in the category by recognising that hair health changes with age and requires targeted, whole-body support.
The formulation is purpose-built to address the biological shifts that occur around 50 and reinforces Nutrafol’s leadership in delivering innovative science-backed products that meet men where they are in life — and support healthy hair for the long term.
"At Nutrafol, our mission has always been to support people through every phase of life," said Cindy Gustafson, CEO of Nutrafol.
"We’ve long understood that hair health evolves with life stage. As men enter their 50s and beyond, their biology shifts in meaningful ways — yet options in the market rarely shift with them."
"Nutrafol Men 50+ was created to close that gap, addressing the age-related drivers of thinning and extending the same life-stage, whole-body approach that has transformed women’s hair health to men."
As men reach their 50s, internal biology undergoes meaningful shifts: testosterone decreases by approximately 20%, collagen production slows, cellular ageing accelerates, oxidative stress increases and nutrient absorption becomes less efficient.
Stress and hormonal changes remain influential root causes of hair thinning. These changes alter how hair renews, strengthens and responds to everyday stressors — which is why a one-size-fits-all formula is not sufficient.
These biological changes are also deeply felt: according to a recent study by Nutrafol, 50% of men over 50 say maintaining their hair is important and 54% report that their hair isn’t as full as it used to be.
Nutrafol Men 50+ was developed to address these shifts head-on. The supplement is 100% drug-free and vegan, using Nutrafol’s patented Synergen Complex Renewal to support the evolving biology of men 50 and older.
It is also NSF Certified for Sport, underscoring Nutrafol’s commitment to rigorous quality, safety and transparency.
The formula includes Saw Palmetto to help reduce the conversion of testosterone to DHT, Moldavian Dragonhead to promote natural collagen production in the body, Spermidine to improve hair thinning and a targeted blend of probiotics, antioxidants, vitamins and minerals to replenish common nutrient gaps in men 50+.
The supplement is backed by a nine-month study of men in midlife, in which 84% of participants reported thicker, fuller hair and 90% reported slowed hair thinning.
"Hair thinning isn’t one size fits all and men over 50 experience a distinct shift in hair biology that requires a different approach," said Dr Heather Woolery-Lloyd, Chief Medical Advisor at Nutrafol.
"Collagen declines, cellular ageing accelerates, nutrient absorption decreases, oxidative stress increases and hormonal balance evolves — all of which directly impact hair growth and quality."
"Nutrafol Men 50+ is specifically formulated to multi-target these age-related root causes from within. By supporting the body’s changing biology, we can help men maintain the hair they have while promoting visibly fuller, healthier-looking growth."
Nutrafol Men 50+ expands the brand’s life-stage portfolio, joining the existing men’s hair growth nutraceutical formulation, Nutrafol Men, to offer a more tailored approach to hair wellness.
Together, these products reflect Nutrafol’s belief that hair health evolves with biology, lifestyle and age — and that men deserve products that evolve with them.
Rooted in our ethos of meeting men where they are, Nutrafol Men 50+ helps shift the conversation around hair thinning by empowering men to take a proactive, informed approach to maintaining the hair that reflects who they are, the life they’ve built and the confidence they carry forward.