Gummy and softgel specialist Sirio has launched XtraGummies, a novel technology designed to bolster the potency, sensory experience and convenience of nutraceutical gummies.
Created to effectively deliver even the most challenging functional ingredients to a user, Sirio has debuted XtraGummies to ensure that supplements are powerful, nutritionally impactful and delivered in minimal doses.
This comes at a time where high-strength claims soar worldwide, with a 150% increase seen from 2023 to 2024 according to Innova Market insights.
Gummies are also highly popular in the nutraceutical sector, with QY Research's report valuing the niche at around approximately $1.7 billion in 2023.
Consumers prioritising gummies
Gummies are a tasty, convenient and enjoyable dosage form that can be easily incorporated into a daily routine, so many consumers have been drawn to this format over conventional pills and softgels.
Notably, gummies also offer brands significant differentiation opportunities if done correctly.
However, creating efficacious, stable and pleasant-tasting gummies with certain functional ingredients has been challenging, as the dosage form is prone to heat sensitivity, stickiness or off-flavours.
To overcome these challenges Sirio has combined the expertise of its engineers, flavourists, formulators and scientists to create a technology portfolio that optimises bioavailability while improving the overall sensory experience.
The range consists of six gummy concepts, including:
- Xtra Omega-3: A high-dose DHA supplement, with 125mg per gummy derived from fish oil
- Xtra Creatine: A 1,800mg dose of creatine designed to support muscular strength and recovery
- Xtra Iron: A blend of three ingredients designed to maximise iron absorption, alongside 14mg of iron in a two gummy dose
Currently, all XtraGummies solutions offered by Sirio have a 24 month shelf stability.
“Today’s launch brings together two of the most powerful trends in nutraceuticals: stellar growth in gummies, and a clear demand for high-potency, convenient supplements,” comments Sara Lesina, General Manager, SIRIO Europe & Americas. “
"Thanks to our formulation expertise and gummy technologies, we can offer customers fully customisable concepts that will allow consumers to intake all the active ingredients they need in one or two doses,"
"This is a great wat to ensure pill fatigue becomes a thing of the past," she concluded.