The Asia-Pacific supplement market has become a key engine of global growth. According to Innova’s Market Sizing Database, the market reached approximately $76 billion in 2024 retail sales, accounting for 48% of global supplement sales.
From 2020 to 2024, APAC grew at a CAGR of 7.1%, slightly ahead of the global rate of 6.7%.
Beauty is a major part of this momentum. Euromonitor Consumer Health 2026 data presented by SIRIO ranks beauty as the second-largest vitamin and dietary supplement positioning in Asia-Pacific and Australasia.
In Southeast Asia, beauty supplements are also expanding rapidly, supported by social media and online shopping.
Collagen peptides were among the fastest-growing active ingredients in APAC supplement launches, recording a 26% CAGR between 2020–2021 and 2024–2025.
Collagen sits at the centre of this growth. According to the Innova Trends Survey 2026, 77% of APAC consumers are aware of collagen and 71% pay attention to it in their diets.
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