A new survey from Herbalife shows wellness culture is taking firm hold across Asia-Pacific, with the vast majority of consumers now treating holistic health — the integration of physical, mental and emotional well-being — as a top priority.
The Herbalife APAC Wellness Culture Survey 2026, conducted in May 2026 across more than 10,000 respondents in 11 markets (including Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam), found that 82% of people rate holistic health as very or extremely important.
Nearly three-quarters say it matters more to them now than it did 3 years ago.
Sleep quality, stress management, nutrition and weight management emerged as the areas consumers most want to improve.
Ageing, personal health scares and a rising awareness of wellness trends were cited as the main drivers behind this shift.
The survey also points to wellness becoming woven into everyday routines: 58% of respondents say they're engaging in a wider range of wellness activities more often than they were 3 years ago, led by regular exercise, healthier eating, better sleep habits, and taking supplements.
Many consumers are also spreading the trend within their own circles: roughly half say they've prepared or bought healthier food for someone else, or shared their wellness journey, in the past year ... and most of those people are doing so more frequently than before.
Still, progress hasn't translated into universal improvement: just two in five respondents feel their overall health is actually better than it was 3 years ago, with limited time and motivation cited as the biggest obstacles.
Consumers increasingly look to family, friends and social media for support, and many want more encouragement from their communities to help with physical, mental and emotional health goals.
Herbalife's Asia Pacific Managing Director, Thomas Harms, said the company sees consistent, community-backed effort — paired with science-based nutrition and personalised guidance — as key to helping people sustain healthier lifestyles.
He added that strengthening supportive networks could help to turn individual wellness efforts into a broader cultural movement.
